Pay-Per-Click (PPC)

Pay-Per-Click in digital marketing is an online advertising model where advertisers pay a fee each time someone clicks on their ad.

Popular PPC platforms include:

•Google Ads

•Microsoft Advertising

•Amazon Ads

How to work on PPC

The PPC process usually works like this:

 

1. Keyword Research:-
   Advertisers choose keywords relevant to their business.

 

2. Ad Creation:-
   Write ad copy and add a landing page link.

 

3. Ad Auction:-
   The platform decides which ads appear based on:

•Bid amount

•Ad quality

•Relevance

4.User Clicks the Ad:-
   When someone clicks, the advertiser pays.

Example of PPC

Suppose a laptop store runs an ad for *“buy gaming laptop online.”*

* Cost per click: ₹10
* 100 people click the ad

Total cost = ₹1000

Types of PPC

Common PPC formats include:

 

1. Search Ads:-
   Search Ads like that appear on search engine results.

 

2. Display Ads:-
   Displays ads like that Banner ads on websites like google and Facebook.

 

3. Shopping Ads:-
   Product listings with images and price for websites link directly.

 

4. Video Ads:-
   Ads before & during videos on platforms like YouTube.

 

5. Social Media Ads:-
   Paid ads on platforms like Facebook and Instagram.

 

6. Advantages of PPC:-

•Instant website traffic

•Target specific audience

•Budget control

 

7. Disadvantages of PPC:-

•Cost can increase with competition

•Traffic stops when ads stop